Promoting the Use of Electronic Resources in International Schools

Abstract

The Learning Resource Centre (LRC) of ESF King George V School (KGV) decided to enhance the awareness of students' use of electronic databases and e-books. This study explores how LRC promotes electronic resources to students effectively. The authors use the honeycomb marketing model and RACE planning framework to develop a strategy for organizing outreach and training activities to promote its e-resources. This study explores two strategies: using social media to stimulate students' involvement and interaction and advocating teacher-library collaboration. This study provides insights to school libraries on developing strategic plans for promoting their digital collections. Scant articles focus on promoting electronic resources in school libraries, especially international secondary schools in Asia.