Organizational culture, innovation and performance: a study from a non-western context

Abstract

PurposeThe purpose of this paper is to examine the links between organizational culture, innovation and banks’ performance in Palestine.Design/methodology/approachData were gathered from 186 employees working in the Palestinian banking sector. The data gathered were analyzed using the PLS-SEM approach.FindingsThe findings of the study show that organizational culture and marketing innovation have a positive impact on banks’ performance. Moreover, it was found that marketing performance partially mediates the relationship between organizational culture and banks’ performance.Practical implicationsThe paper may be of use for banks managers to create an organizational culture, which fosters both innovation and performance.Originality/valueThe paper is unique as it examines organizational culture, innovation and performance links in a non-western context.