The Effectiveness of In-Game Advertising: An Analysis of the Impact of Game Context and Player Involvement on Brand Awareness
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Emerald Group Publishing Limited
Reference48 articles.
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Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Research on Effective Advertising Types in Virtual Environment;Applied Sciences;2023-06-12
2. The Effect of In-Game Advertising on Non-Immersive Game Experience;2022 IEEE Games, Entertainment, Media Conference (GEM);2022-11-27
3. What you see is what you get: assessing in-game advertising effectiveness;Journal of Research in Interactive Marketing;2022-08-25
4. In-game advertising and brand purchase intentions: an SOR perspective;Global Knowledge, Memory and Communication;2022-05-25
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