How coviewing reduces the effectiveness of TV advertising
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/13527266.2010.531750
Reference28 articles.
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4. Bronnenberg, B.J., J.P. Dubé, and C.F. Mela. 2010. Do digital video recorders influence sales? Journal of Marketing Research 47, no. 6: 998–1010
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