Structural equation modelling in marketing and business research
Author:
Publisher
Emerald
Subject
Marketing
Reference94 articles.
1. Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness
2. Structural equation modeling in practice: A review and recommended two-step approach.
3. The Sensitivity of Confirmatory Maximum Likelihood Factor Analysis to Violations of Measurement Scale and Distributional Assumptions
4. Publishing Research in Marketing Journals Using Structural Equation Modeling
5. A Prospectus for Theory Construction in Marketing
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