A framework for research in internal marketing and the study of service quality: some propositions
Author:
Publisher
Emerald
Subject
General Business, Management and Accounting
Reference69 articles.
1. A framework for conducting a services marketing audit
Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. An Exploratory Study of the Application of Internal Marketing in Professional Service Organizations;Services Marketing Quarterly;2009-06-22
2. The impact of internal service quality on customer service behaviour;International Journal of Quality & Reliability Management;2008-10-10
3. Being Good Citizens: Understanding a Mediating Mechanism of Organizational Commitment and Social Network Ties in OCBs;Journal of Business Ethics;2007-08-07
4. Internal marketing in UK banks: conceptual legitimacy or window dressing?;International Journal of Bank Marketing;2004-10-01
5. Employees, customers and internal marketing strategies in LIS;Library Management;2002-12
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