1. Berry, L. (1981), “The employee as customer”, Journal of Retail Banking, Vol. 3 No. 1, pp. 25‐8
2. Internal marketing strategies in LIS: a strategic management perspective
3. Internal marketing: A new perspective for HRM
4. DCMS: Libraries, Information and Archives Division (2000), Standards for Modern Libraries, p. 16, available at: www.culture.gov.uk/PDF/Library_standards_text.pdf (accessed 3 August 2001).
5. Internal marketing: Concepts, measurement and application