Internal marketing strategies in LIS: a strategic management perspective-Reference-Cited by-同舟云学术

Internal marketing strategies in LIS: a strategic management perspective

Published:2002-09 Issue:6/7 Volume:23 Page:294-301
ISSN:0143-5124
Container-title:Library Management
language:en
Short-container-title:Library Management

Author:

Broady‐Preston Judith,Steel Lucy

Publisher

Emerald

Subject

Library and Information Sciences

Reference12 articles.

1. DCMS: Libraries, Information and Archives Division (2001), Appraisal of Annual Library Plans 2000: Report on Outcomes and Issues, available at: www.libecon2000.org/dcms/default.htm (accessed 2 January 2002).

2. An internal marketing approach to public sector management

3. Internal marketing: Concepts, measurement and application

4. Gorchels, L.M. (1995), “Trends in marketing services”, Library Trends, Vol. 43 No. 3, pp. 494‐509.

5. Internal Marketing

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