1. Berry, L.L. (1980), “Service Marketing Is Different”, Business, Vol. 30 No. 2, May‐June, pp. 24‐9.
2. Erratum
3. Developing New Services: Improving the Process Makes it
Better
4. Erratum
5. Flamson, R.J. (1988), “The Banking Industry: Opportunity and Change”, Business Credit, Vol. 90 No. 2, February, pp. 44‐6.