Abstract
Examines the development of new services in service organizations,
which has often been incomplete and has resulted in the needs of the
marketplace remaining unsatisfied. Considers the findings of a study
comparing the process of new service development in different service
industries. Reports on how development may be improved and offers a
model allowing greater input from the service recipients.
Cited by
87 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献