Editorial: Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing

Author:

Wahid RisqoORCID,Mero Joel,Ritala Paavo

Publisher

Emerald

Subject

General Medicine

Reference49 articles.

1. The impact of involvement on engagement with brand posts;Journal of Research in Interactive Marketing,2019

2. Do desire, anxiety and personal innovativeness impact the adoption of IoT devices?;Information and Computer Security,2022

3. Bhaimiya, S. (2023), “‘Plasticky, hyper-realistic’: If you fell for the viral, AI-generated image of Pope Francis in a white puffer, here are the tell-tale signs”, Insider, available at: https://www.businessinsider.com/viral-image-pope-francis-generated-by-ai-fooled-social-media-2023-3?r=US&IR=T

4. Artificial intelligence and marketing: pitfalls and opportunities;Journal of Interactive Marketing,2020

5. How generative AI could disrupt creative work;Harvard Business Review,2023

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