AI for Character Creation and Storytelling in Marketing-Reference-Cited by-同舟云学术

AI for Character Creation and Storytelling in Marketing

Published:2024-05-17 Issue: Volume: Page:39-58
ISSN:2327-5502
Container-title:Advances in Marketing, Customer Relationship Management, and E-Services
language:
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Author:

Ashlin Nimo J. R.¹^ORCID,Ravishankar K.²^ORCID,Rajagopal Navaneetha Krishnan³^ORCID

Affiliation:

1. Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, India

2. Vel Tech Rangarajan Dr. Sgaunthala R&D Institute of Science and Technology, India

3. University of Technology and Applied Sciences, Salalah, Oman

Abstract

AI is rapidly becoming a cutting-edge solution for brands trying to connect with their target audience. It establishes a strong online presence with its ability to handle massive amounts of data and generate high-quality content in a matter of seconds. It was formerly thought that describing stories was insufficient. This chapter emphasises the role of artificial intelligence in content creation as well as storytelling in marketing by giving special emphases on AI for character creation, AI-generated characters, AI-generated characters for storytelling, applications of AI in marketing, generative AI-driven storytelling in marketing, advantages of AI-driven storytelling, examples of successive AI-driven storytelling in marketing, and the impact of generative AI-driven storytelling in marketing.

Publisher

IGI Global

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