Impact of online consumer reviews on sales and price strategies: a review and directions for future research
Author:
Publisher
Emerald
Subject
Management of Technology and Innovation,Marketing
Reference46 articles.
1. Customer Satisfaction and Word of Mouth
2. Deriving the Pricing Power of Product Features by Mining Consumer Reviews
3. Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders
4. How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
5. Relative importance of online versus offline information for Internet purchases: Product category and Internet experience effects
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