The CoO‐ELM model
Author:
Publisher
Emerald
Subject
Marketing
Reference71 articles.
1. Country-of-origin effects on purchasing managers' product perceptions
2. Country of origin effects: a literature review
3. Country of origin as a source of competitive advantage
4. The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies
5. The Importance of Halo Effects in Multi-Attribute Attitude Models
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3. How do online reviews moderate effects of country image on product image and purchase intention: cases of Korean and US products in Vietnam;Asia-Pacific Journal of Business Administration;2024-07-31
4. A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool;Journal of International Marketing;2024-05-25
5. A influência da imagem de País origem na lealdade conativa em e-commerce cross- border;ReMark - Revista Brasileira de Marketing;2024-05-20
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