Country of origin as a source of competitive advantage

Author:

Baker Michael J.,Ballington Lorna

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Reference25 articles.

1. Advance Australia Foundation (1999) Publicity leaflet.

2. Ahmad, R. and Buttle, F (2001) Customer retention: a potentially potent marketing management strategy. Journal of Strategic Marketing 9,29-45.

3. Ansoff, I. (1968) Corporate Strategy. Harmondsworth: Penguin.

4. Baker, M.J. and Currie, C.A. (1993) Country of origin: the fifth element of the marketing mix? In Proceedings of the Marketing Education Croup Conference.

5. Baker, M.J. and Michie, J. (1995) Product Country Images: Perceptions of Asian Cars. Glasgow: University of Strathclyde, Department of Marketing, Working Paper Series No. 95/3.

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