Internet marketing research (1987‐2000): a literature review and classification
Author:
Publisher
Emerald
Subject
Marketing
Reference276 articles.
1. The Internet for the rest of us: marketing on the World Wide Web
2. Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
3. Get linked or get lost: marketing strategy for the Internet
4. Implementing the Internet for business: A global marketing opportunity
5. Managing business‐to‐business relationships throughout the e‐commerce procurement life cycle
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