Get linked or get lost: marketing strategy for the Internet-Reference-Cited by-同舟云学术

Get linked or get lost: marketing strategy for the Internet

Published:1997-09-01 Issue:3 Volume:7 Page:161-169
ISSN:1066-2243
Container-title:Internet Research
language:en
Short-container-title:

Author:

Aldridge Alicia,Forcht Karen,Pierson Joan

Abstract

Develops detailed marketing strategy recommendations for online commerce based on the general popularity of the Internet, the unique nature of doing business there, and how its attributes may be utilized for a successful marketing presence.

Publisher

Emerald

Subject

Economics and Econometrics,Sociology and Political Science,Communication

Reference22 articles.

1. Amirrezvani, A. (1995, “The merchants of cyberspace, ” PC World, April, pp. 155‐64.

2. Egan, J. and Pollack, K. (1995, “Cashing in on the Internet: building the Web is good for business, ” US News and World Report, November 13, pp. 81‐2.

3. Grove, A.S. (1996, “Is the Internet overhyped?, ”Forbes, September 23, pp. 108‐170.

4. Henry, S. (1996, “Clients want Web expertise, ” Washington Technology, March 7, p. 12.

5. Hof, R.D. and Verity, J.W. (1994, “The Internet: how it will change the way you do business, ” Business Week, November 14, pp. 80‐83.

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