Author:
Barnes Stuart J.,Pressey Andrew D.
Subject
Economics and Econometrics,Sociology and Political Science,Communication
Reference33 articles.
1. Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage
2. A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology
3. Virtual worlds as a medium for advertising
4. Barnes, S.J. and Mattsson, J. (2008), “Brand value in virtual worlds: an axiological approach”, Journal of Electronic Commerce Research, Vol. 9 No. 3, pp. 195‐206.
5. Barnes, S.J. and Mattsson, J. (2010), “Exploring the fit of real brands in the Second Life virtual world”, Journal of Marketing Management (forthcoming).
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43 articles.
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