Supply chain integration and green innovation, the role of environmental uncertainty: Evidence from Jordan

Abstract

Prior research in several industries, particularly manufacturing industries, has confirmed the use of supply chain integration (SCI) to achieve green innovation (GI). Despite this, there has been very little research into the effects of SCI on the GI of manufacturing businesses. As a result, the current study was carried out to close this gap in the literature. Data from 231 manufacturing businesses in Jordan was used to validate a framework of several hypotheses about the relationships involving SCI and GI. SCI (customer integration (CI) and supplier integration (SI) have beneficial benefits on the green product and process innovation (GPDI & GPRI), according to the results of structural equation modeling. SI's effects on green products and process innovation are moderated by environmental unpredictability. The effects of CI on green product innovation are being moderated by environmental unpredictability. Environmental uncertainty, on the other hand, does not moderate the impacts of CI on green process innovation. This research adds to our knowledge of the SCI-GI link.