The impact of strategic intelligence and asset management on enhancing competitive advantage: The mediating role of cybersecurity

Abstract

Companies utilize competitive advantage as a tool to assist them gain more value for their products at a cheaper cost without sacrificing quality to provide greater features and services. Companies and services must use cybersecurity tools, training, and risk management strategies, as well as regularly upgrade systems as technology changes and evolves, to secure organizations, employees, and individuals. As a result, with the mediating function of cybersecurity, this study clarified the influence of strategic intelligence and asset management on boosting competitive advantage. A questionnaire was designed, and 300 questionnaires were collected out of 350 distributed to respondents working in Jordanian telecom companies. The study found a positive impact of both strategic intelligence and asset management on enhancing competitive advantage through the presence of the mediating role of cybersecurity.