1. Andreu, G., Ericsson, L., Ohlsson, R. and Tännsjö, T. (1978). Rhetoric and Ideology in Advertising (A Content Analytical Study of American Advertising). Stochholm: LiberFörlag.
2. Aslam, M. M. (2006). "Are you selling the right colour? A cross-cultural review of colour as a marketing cue". Journal of Marketing Communications, 12-1: 15-30.
3. Barcelona, Antonio (1998). "The state of the art in the cognitive theory of metaphor and metonymy and its application to English studies". The European English Messenger, 7-2: 42-50.
4. Bhatia, V.K. (1992). "Discourse functions and pragmatics of mixing: advertising across cultures". World Englishes, 11-2/3: 195-215.
5. Brennan, M. (2008). "What Color Is Your Advertising? How Color Theory Can Make Your Marketing More Effective". EzineArticles.com. 16 Apr. 2008.