Metaverse marketing and consumer research: theoretical framework and future research agenda in tourism and hospitality industry-Reference-Cited by-同舟云学术

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Metaverse marketing and consumer research: theoretical framework and future research agenda in tourism and hospitality industry

Published:2023-07-07 Issue: Volume: Page:1-9
ISSN:0250-8281
Container-title:Tourism Recreation Research
language:en
Short-container-title:Tourism Recreation Research

Author:

Rather Raouf Ahmad¹^ORCID

Affiliation:

1. Scientific Researcher, Jammu & Kashmir, India

Publisher

Informa UK Limited

Subject

Management, Monitoring, Policy and Law,Tourism, Leisure and Hospitality Management,Geography, Planning and Development,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/02508281.2023.2216525

Reference59 articles.

1. Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach

2. Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach

3. Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

4. Shared Experiences Are Amplified

5. How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media

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1. Impact of firm/customer innovativeness and identification on customer value co-creation, happiness and satisfaction;Technology in Society;2024-09

2. The metaverse experience: a big data approach to virtual service consumption;International Journal of Contemporary Hospitality Management;2024-08-30

3. Transforming Hospitality with Virtual Reality;Journal of Resilient Economies (ISSN: 2653-1917);2024-08-28

4. Embracing the metaverse: cultivating sustainable tourism growth on a global scale;Current Issues in Tourism;2024-08-13

5. Virtual reality in wine tourism: Immersive experiences for promoting travel destinations;Journal of Vacation Marketing;2024-08-02

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