Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse'
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Computer Science Applications,Economics and Econometrics,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10196780050177053
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3. The Features of TikTok Viral Video Advertising: A Systematic Review;2023 International Conference on Informatics, Multimedia, Cyber and Informations System (ICIMCIS);2023-11-07
4. Black Friday vs. Green Friday: A Comparative Sentiment Analysis of Spanish Social Media Users’ Perceptions;Advances in Digital Marketing and eCommerce;2023
5. The Effect of Viral Marketing on E-Commerce Shopee’s Consumer Purchasing Intention;Advances in Social Science, Education and Humanities Research;2023
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