Bibliometric and content analysis of viral marketing in marketing literature
Author:
Affiliation:
1. Academy of Applied Sciences, Department of Logistic Management, Necmettin Erbakan University, Konya, Turkıye
2. Faculty of Economics and Administrative Sciences, Department of International Relations, Selcuk University, Konya, Turkıye
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2364847
Reference86 articles.
1. The Impact of Social Networking Websites to Facilitate the Effectiveness of Viral Marketing
2. Influence maximization in social networks using discrete BAT-modified (DBATM) optimization algorithm: a computationally intelligent viral marketing approach
3. Valuable Virality
4. Diversified viral marketing: The power of sharing over multiple online social networks
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