The Features of TikTok Viral Video Advertising: A Systematic Review

Author:

Wang Yujue1,Mohamed Salim Neesa Ameera1,Subri Shafilla1,Zhang Xia1,Zhu Minghui1

Affiliation:

1. Universiti Teknologi MARA,College of Creative Arts,Shah Alam,Malaysia

Publisher

IEEE

Reference48 articles.

1. Research on Overseas Communication Strategy of Chinese Internet celebrity in Social Media Era;Zhang,2021

2. Research on social media advertising communication model;Cao,2019

3. BYOD - the new challenge for enterprise information technology;Yuan;New Technol. New Prod. China,2013

4. Brand promotion and marketing mix strategy based on the analysis of consumer behavior of TikTok short video;Li;Mod. Bus.,2022

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