Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement-Reference-Cited by-同舟云学术

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Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement

Published:2022-03-30 Issue:4 Volume:46 Page:599-622
ISSN:1492-7713
Container-title:Leisure/Loisir
language:en
Short-container-title:Leisure/Loisir

Author:

Ibrahim Blend¹^ORCID,Aljarah Ahmad²^ORCID,Hayat Derya Timucin¹,Lahuerta-Otero Eva³^ORCID

Affiliation:

1. Department of Tourism, School of Tourism and Hospitality Management, Girne American University, Kyrenia, North Cyprus, via Mersin 10, Turkey

2. Department of Marketing, Faculty of Business and Economics, Girne American University, Kyrenia, North Cyprus, via Mersin 10, Turkey

3. Faculty of Business and Economics, Universidad de Salamanca and IME Business School, Salamanca, Spain

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development

Link

https://www.tandfonline.com/doi/pdf/10.1080/14927713.2022.2054458

Reference67 articles.

1. The impact of the Internet on the social lives of users: A representative sample from 13 countries

2. Age and gender differences in online travel reviews and user-generated-content (UGC) adoption: extending the technology acceptance model (TAM) with credibility theory

3. Engaging consumers through firm-generated content on Instagram

4. Are social media replacing traditional media in terms of brand equity creation?

5. Exploring Synergetic Effects of Social-Media Communication and Distribution Strategy on ConsumerBased Brand Equity

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3. Building a tribe on Instagram: How User-generated and Firm-created Content can drive brand evangelism and fidelity;Journal of Marketing Communications;2024-04-15

4. Engaging customers through satisfaction; does social media marketing and perceived innovativeness really matter? A time-lagged study in the hospitality industry;Journal of Hospitality and Tourism Insights;2023-10-31

5. Babbling through social media: A cross-country study mapping out social networks using eWOM intentions;Electronic Markets;2023-10-23

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