Babbling through social media: A cross-country study mapping out social networks using eWOM intentions
Author:
Publisher
Springer Science and Business Media LLC
Subject
Management of Technology and Innovation,Marketing,Computer Science Applications,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s12525-023-00678-9.pdf
Reference159 articles.
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2. Ahn, J., Choi, E. K., & Joung, H. W. (2020). Does gender moderate the relationship among festival attendees’ motivation, perceived value, visitor satisfaction, and electronic word-of-mouth? Information, 11(9), 412. https://doi.org/10.3390/info11090412
3. Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
4. Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42(42), 65–77. https://doi.org/10.1016/j.ijinfomgt.2018.06.001
5. ALNefaie, M., Khan, S., & Muthaly, S. (2019). Consumers’ electronic word of mouth-seeking intentions on social media sites concerning Saudi bloggers’ YouTube fashion channels: an eclectic approach. International Journal of Business Forecasting and Marketing Intelligence, 5(1), 1. https://doi.org/10.1504/IJBFMI.2019.10020486
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