Firm-created content on YouTube for product promotion - A thematic analysis for menstrual cup

Author:

Dave Anupama Chirag1ORCID,Behrani Priyanka1ORCID

Affiliation:

1. School of Business & Law, Navrachana University, Vadodara, Gujarat, India

Funder

Navrachana University sanctioned Seed Grant Project

NUV Seed Grants

Publisher

Informa UK Limited

Reference43 articles.

1. In India, about 50% of the women aged 15–24 years use cloth during periods: National Family Health Survey;Aastha A.;NDTV.,2022

2. Are there dangers to using menstrual cups? Medical News Today. 2020. https://www.medicalnewstoday.com/articles/menstrual-cup-dangers#potential-risks

3. Acceptability and Performance of the Menstrual Cup in South Africa: A Randomized Crossover Trial Comparing the Menstrual Cup to Tampons or Sanitary Pads

4. Bhatt V. (2020). Why are menstrual cups not mainstream in India? https://www.youthkiawaaz.com/2020/11/why-are-menstrual-cups-not-mainstream-in-india/.

5. Using thematic analysis in psychology

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