Mortality, morality and the marketplace: empathetic improvisation and the double duty of care in service encounters with bereaved consumers
Author:
Affiliation:
1. Dublin City University Business School, Dublin, Ireland
2. University of Edinburgh Business School, Edinburgh, UK
Funder
US-UK Fulbright Commission
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Anthropology,Social Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/10253866.2017.1367679
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