Shaping Corporate Brands: From Product Features to Corporate Mission
Author:
Publisher
Informa UK Limited
Subject
Strategy and Management,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00208825.2017.1256167
Reference20 articles.
1. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
2. Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance
3. The Company and the Product: Corporate Associations and Consumer Product Responses
4. Against the Green: A Multi-method Examination of the Barriers to Green Consumption
5. Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems
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3. Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand;The International Review of Retail, Distribution and Consumer Research;2020-06-01
4. A day at the university fair: ‘hot’ brands, ‘house of brands’ and promotional tactics in higher education;Journal of Marketing for Higher Education;2018-12-01
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