A day at the university fair: ‘hot’ brands, ‘house of brands’ and promotional tactics in higher education
Author:
Affiliation:
1. Department of Sociology and Legal Studies, University of Waterloo, Waterloo, Canada
2. Department of Sociology and Anthropology, Nipissing University, North Bay, Canada
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2018.1549183
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1. Leveraging the Corporate Brand
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