Advertising and Audience Offense: The Role of Intentional Humor-Reference-Cited by-同舟云学术

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Advertising and Audience Offense: The Role of Intentional Humor

Published:2008-02 Issue:1 Volume:14 Page:1-17
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Beard Fred K.

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/13527260701467760

Reference58 articles.

1. An Examination of Cognitive Factors Related to Humorousness in Television Advertising

2. Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis

3. Extending a contrast resolution model of humor in television advertising: the role of surprise

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3. Offensive and Harmful Advertising: A Content Analysis of Official Complaints;Journal of Nonprofit & Public Sector Marketing;2024-06-03

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