Studying positioning and repositioning of brands using multidimensional scaling
Author:
Affiliation:
1. Kania School of Management, University of Scranton, Scranton, PA, USA
Publisher
Informa UK Limited
Subject
Business, Management and Accounting (miscellaneous),Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08832323.2019.1599795
Reference27 articles.
1. Positioning your product
2. A Technique and a Model for Multi-Dimensional Attitude Scaling
3. The Interprofessional Linguistic Communication of Accounting Concepts: An Experiment in Sociolinguistics
4. Multidimensional Scaling, Second Edition
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