Social media influencers talk about politics: Investigating the role of source factors and PSR in Gen-Z followers’ perceived information quality, receptivity and sharing intention
Author:
Publisher
Informa UK Limited
Subject
Public Administration,Sociology and Political Science,General Computer Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/19331681.2023.2173700
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1. Celebrity Endorsements and Their Potential to Motivate Young Voters
2. Identification as a mediator of celebrity effects
3. BBC News (2020 February 13). Mike Bloomberg campaign pays influencers for memes. https://www.bbc.com/news/world-us-canada-51493403
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5. Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship
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