Effects of paid search advertising on product sales: a Chinese semantic perspective-Reference-Cited by-同舟云学术

Effects of paid search advertising on product sales: a Chinese semantic perspective

Published:2020-05-26 Issue:15-16 Volume:36 Page:1481-1504
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Yang Zhi¹,Wu Yueyan¹,Lu Chongyu²,Tu Yangjun¹

Affiliation:

1. Business School, Hunan University, Changsha, China

2. Lubin School of Business, Pace University, New York, NY, USA

Funder

Major Program of Social Science Foundation in China

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2020.1765001

Reference76 articles.

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4. Measuring the hedonic and utilitarian sources of consumer attitudes

5. Brand Image and Brand Usage

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