Affiliation:
1. London Graduate School of Business Studies and Director of Aske Research Ltd.
Abstract
The proportion of people who express an attitude about a given brand generally depends on how recently they have used the brand.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
44 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献