Antecedents of consumer brand engagement and brand loyalty-Reference-Cited by-同舟云学术

Antecedents of consumer brand engagement and brand loyalty

Published:2016-01-25 Issue:5-6 Volume:32 Page:558-578
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Leckie Civilai,Nyadzayo Munyaradzi W.,Johnson Lester W.

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2015.1131735

Reference81 articles.

1. When Good Brands Do Bad

2. A Cross-national Investigation of the Satisfaction and Loyalty Linkage for Mobile Telecommunications Services across Eight Countries

3. The Social Influence of Brand Community: Evidence from European Car Clubs

4. Consumer Culture Theory (CCT): Twenty Years of Research

5. AusTrade. (2015).Why Australia: Benchmark report 2015. Retrieved from Australian Trade Commission: https://www.austrade.gov.au/ArticleDocuments/3823/Australia-Benchmark-Report.pdf.aspx

Cited by 299 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Females’ consumer engagement with fast moving consumer goods (FMCG) retail businesses in North-Western India;International Journal of Retail & Distribution Management;2024-09-13

2. The need for social equality from emerging patterns in business and costs towards environmental sustainability in a new paradigm shift;International Journal of Corporate Social Responsibility;2024-09-06

3. The effect of customer participation on brand preference: Do hotel brand type and star rating matter?;Journal of Hospitality and Tourism Management;2024-09

4. Enhancing user engagement and loyalty in online travel agents: a gamification approach;Journal of Hospitality and Tourism Technology;2024-08-02

5. Telepresence, social presence and involvement in consumer’s intention to buy apparels through an interplay of consumer brand engagement;foresight;2024-07-30