Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective
Author:
Affiliation:
1. School of Business and Creative Industries, University of the Sunshine Coast, Sippy Downs, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2022.2118815
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1. Saving Media or Trading on Trust?
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