(Mis)Representations of older consumers in advertising: stigma and inadequacy in ageing societies
Author:
Affiliation:
1. Marketing Department, Fundação Getulio Vargas, São Paulo, Brazil
2. Business School, Universidad Adolfo Ibáñez, Santiago, Chile
3. Faculdade Armando Alvares Penteado, Business School, São Paulo, Brazil
Funder
Fundação Getulio Vargas
Universidad Adolfo Ibáñez
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2020.1850511
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4. Using thematic analysis in psychology
5. Age-Ism: Another Form of Bigotry
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