Advertising Stigmatized Products: Leverage Social Norms or Break the Stigma?

Author:

Srivastava Arti,Nasa Jayant,Satyavageeswaran Prakash,Dubelaar Chris,Nanarpuzha Rajesh

Publisher

Elsevier BV

Reference73 articles.

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3. Schwartz personal values, theory of planned behavior and environmental consciousness: How tourists’ visiting intentions towards eco-friendly destinations are shaped?;Ahmad;Journal of Business Research,2020

4. The theory of planned behavior;Ajzen;Organizational Behavior and Human Decision Processes,1991

5. Stigmatized products: fostering discourse on those “Products I Would Never be Caught Dead Buying!”;Bailey,2015

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