‘The knowledgeable marketing practitioner’: practice and professional knowing in marketing work
Author:
Affiliation:
1. School of Business, National College of Ireland, Dublin, Ireland
2. School of Management, Royal Holloway University of London, Egham, UK
Funder
Dublin Institute of Technology
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2018.1542412
Reference110 articles.
1. Talking in Organizations: Managing Identity and Impressions in an Advertising Agency
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3. Marketing theory and critical phenomenology
4. Practitioner accounts and knowledge production
5. Improving marketing success: The role of tacit knowledge exchange between sales and marketing
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