Author:
Arnett Dennis B.,Wittmann C. Michael
Reference86 articles.
1. Internal marketing issues and challenges;Ahmed;European Journal of Marketing,2003
2. Structural equation modeling in practice: A review and recommended two-stop approach;Anderson;Psychological Bulletin,1988
3. The use of pledges to build and sustain commitment in distribution channels;Anderson;Journal of Marketing Research,1992
4. In search of the marketing imagination: Factors affecting the creativity of marketing programs for mature products;Andrews;Journal of Marketing Research,1996
5. Enhancing customers-needs-driven CRM strategies: Core selling teams, knowledge management competence, and relationship marketing competence;Arnett;The Journal of Personal Selling & Sales Management,2005
Cited by
98 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献