Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse-Reference-Cited by-同舟云学术

Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse

Published:2023-08-29 Issue:1 Volume:15 Page:90-114
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Murtas Gabriele¹^ORCID,Pedeliento Giuseppe¹^ORCID,Mangiò Federico¹^ORCID

Affiliation:

1. Department of Management, University of Bergamo, Bergamo, Italy

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/20932685.2023.2249476

Reference147 articles.

1. Blockchain and art market: resistance or adoption?

2. Adesina P. (2021 August 24). How the world’s most famous trunk maker inspired an ‘epic’ video game. The Telegraph . https://www.telegraph.co.uk/luxury/technology/worlds-famous-trunk-maker-inspired-epic-video-game/

3. Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda

4. Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands

5. Social media marketing in luxury brands

Cited by 10 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Do non-fungible tokens create long-term value for luxury brands? The effect of NFT promotions on customer equity;Computers in Human Behavior;2024-10

2. The use of non-fungible tokens (NFTs) as promotional devices to build brands: An application of lovemark theory;Journal of Global Fashion Marketing;2024-09-03

3. The metaverse experience: A scale development study;Journal of Consumer Behaviour;2024-08-26

4. Exploring the brand experience in the metaverse under the perspective of technology acceptance model;Asia Pacific Journal of Marketing and Logistics;2024-08-02

5. Fashion brands in the metaverse: Achievements from a marketing perspective;Journal of Global Fashion Marketing;2024-04-05