Impact of customer’s emotions on online purchase intention and impulsive buying of luxury cosmetic products mediated by perceived service quality
Author:
Affiliation:
1. Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/20932685.2023.2205869
Reference52 articles.
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3. Azra I. (2010). Role of emotions in decision making . http://www.indianmba.com/FacultyColumn/FC1151/fc1151.html
4. Application of the Stimulus-Organism-Response model to the retail environment: the role of hedonic motivation in impulse buying behavior
5. Impact of waiting attribution and consumer's mood on perceived quality
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