The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers
Author:
Affiliation:
1. Department of Clothing & Textiles, Yonsei University, Seoul, Republic of Korea
Funder
This research was supported by ICONS, Yonsei University in 2023.
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/21639159.2024.2308298
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