Luxury product and brand purchasing behavior: Introduction to a Journal of Global Scholars of Marketing Science (JGSMS) special section-Reference-Cited by-同舟云学术

Luxury product and brand purchasing behavior: Introduction to a Journal of Global Scholars of Marketing Science (JGSMS) special section

Published:2021-02-25 Issue: Volume: Page:1-5
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Correia Antonia¹²^ORCID,Kozak Metin³^ORCID

Affiliation:

1. Faculty of Economics, CEGAFE, University of Algarve, Faro, Portugal

2. Faculty of Tourism and Hospitality, Universidade Europeia, Lisbon, Portugal

3. School of Tourism, Dokuz Eylul University, Izmir, Turkey

Publisher

Informa UK Limited

Subject

Materials Chemistry,Economics and Econometrics,Media Technology,Forestry

Link

https://www.tandfonline.com/doi/pdf/10.1080/21639159.2020.1808823

Reference18 articles.

1. Bain and Company. (2014). Luxury goods worldwide market study, Fall-Winter 2014: The rise of the borderless consumer. Bain and Company. Retrieved from www.bain.com/about/press/press-releases/bain-and-companys-2014-annual-global-luxury-study.aspx

2. Bain and Company. (2018). Luxury goods worldwide market study, Fall-Winter 2018. Bain and Company. Retrieved from https://www.bain.com/about/media-center/press-releases/2018/fall-luxury-goods-market-study/

3. The effect of perceived brand leadership on luxury service WOM

4. Examining Chinese consumers’ luxury hotel staying behavior

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