From means to end: Understanding the millennial mind when buying luxury jewelry brands-Reference-Cited by-同舟云学术

From means to end: Understanding the millennial mind when buying luxury jewelry brands

Published:2022-07-26 Issue:1 Volume:14 Page:35-47
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Ratakam Pavida¹,Petison Phallapa¹^ORCID

Affiliation:

1. College of Management, Mahidol University, Bangkok, Thailand

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/20932685.2022.2085606

Reference53 articles.

1. Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country

2. The effect of emotions on purchase behaviour towards novel foods. An application of Means–End chain methodology

3. Bellaiche, J., Mei-Pochtler, A. & Hanisch, D. (2010). The New World of luxury—caught between growing momentum and lasting change. The Boston Consulting Group (Online). http://www.bcg.com/documents/file67444.pdf

4. Exploring Millennial's perceptions towards luxury fashion wearable technology

5. Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency

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