Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country-Reference-Cited by-同舟云学术

Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country

Published:2020-11 Issue:6 Volume:29 Page:649-663
ISSN:1086-1718
Container-title:Strategic Change
language:en
Short-container-title:Strategic Change

Author:

Alam Mirza Mohammad Didarul¹²,Babu Mujahid Mohiuddin³,Noor Nor Azila Mohd²,Rahman Syed Abidur⁴,Alam Mohammad Zahedul⁵

Affiliation:

1. School of Business & Economics United International University Dhaka Bangladesh

2. Othman Yeop Abdullah Graduate School of Business Universiti Utara Malaysia Changlun Kedah Malaysia

3. School of Marketing and Management Coventry University Coventry UK

4. College of Economics & Political Science Sultan Qaboos University Muscat Oman

5. Department of Marketing Bangladesh University of Professionals Dhaka Bangladesh

Publisher

Wiley

Subject

Finance,General Business, Management and Accounting

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/jsc.2380

Reference130 articles.

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5. The Diversity of Modern Capitalism

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