The Relationship Between Service Quality, Corporate Image, and Customer Loyalty of Generation Y: An Application of S-O-R Paradigm in the Context of Superstores in Bangladesh
Author:
Affiliation:
1. OYA Graduate School of Business, Universiti Utara Malaysia, Sintok, Malaysia
2. School of Business & Economics, United International University, Dhaka, Bangladesh
Abstract
Publisher
SAGE Publications
Subject
General Social Sciences,General Arts and Humanities
Link
http://journals.sagepub.com/doi/pdf/10.1177/2158244020924405
Reference172 articles.
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