Corporate image, customer satisfaction and loyalty among customers in air conditioner industry: Basis for customer relationship management model

Author:

Wu Qingqing

Publisher

Consortia Academia Publishing

Subject

General Mathematics

Reference32 articles.

1. Adiguzel, Z., & Yazici, B. (2019). Analysis of the Effects of Corporate Image On Purchasing Behaviors in Insurance Companies. International Journal of Eurasia Social Sciences/Uluslararasi Avrasya Sosyal Bilimler Dergisi, 10(37), 935-954.

2. Ahmad, S., Nadzri, N., Shaari, A., Yunus, S., & Musa, N. (2019). Perceived values and personal values: Which one explains the consumer's repurchase intention of eco-friendly home appliances product. International Journal of Innovation, Creativity, and Change, 6(4), 268-284.

3. The relationship between service quality, corporate image, and customer loyalty of Generation Y: An application of SOR paradigm in the context of superstores in Bangladesh;Alam;Sage Open,2020

4. How corporate social responsibility boosts firm financial performance: The mediating role of corporate image and customer satisfaction;Ali;Corporate Social Responsibility and Environmental Management,2020

5. Borromeo, E. A., Cai, G. A. C., & Etrata, A. E. (2022). Factors Affecting Impulse Purchasing of Filipino Consumers in Convenience Stores. International Journal of Social and Management Studies, 3(2), 92-104.

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